@zackkanter haha! Will watch.

@benrothwell thank you and negative

@flyingutahtrev thank you Trevor! I'm honored.

@Craig_oxley shoot us a message

6/ More on this and a story about 5 monkeys & challenging all assumptions with @tferriss (~1:17)

5/ These ideological operating systems, which are social technologies, are driving our decisions.

4/ We consider them defaults, proven, knowns and reliable - unnecessary to revisit and often perceived as unchangeable.

3/ That's why social operating systems are so incredibly powerful but also largely invisible. They are woven into the fabric of our lives.

2/ The primary beliefs and values driving our decisions are embedded much deeper.

1/ The forces driving our daily decision-making are largely invisible to us and/or considered given/fixed.